Markets
Milwaukee
Nestled on the picturesque shores of Lake Michigan, Milwaukee thrives as a vibrant commercial real estate hub, rich in history and cultural charm. Its diverse and evolving economy boasts key sectors like manufacturing, finance, healthcare, and technology, making it an attractive destination for businesses and investors nationwide. The region’s strategic Midwest location offers convenient access to regional and national markets, creating an enticing environment for commercial real estate users and investors seeking promising opportunities.
Milwaukee’s allure extends beyond its economic significance. Vibrant festivals, world-class museums, lively theaters, and a passionate love for sports create an energetic atmosphere that captivates both residents and businesses alike. This blend of history, modernity, and thriving cultural offerings makes Milwaukee an ideal backdrop for companies looking to establish a strong presence and grow their operations.
At Cushman & Wakefield | Boerke, we stand ready to guide you through Milwaukee’s dynamic market. With a legacy since 1921, our expertise empowers businesses to make informed decisions and unlock the city’s boundless potential. Discover the opportunities that await you in Milwaukee, where a thriving business ecosystem and endless possibilities await.
Milwaukee Market Insights
Success Stories
Kenco / DeBack Farms Business Park – 2023
Scannell Properties, represented by Cushman & Wakefield | Boerke’s Industrial Services team, acquired 73 acres in the Deback Farms Business Park in Caledonia, initiating development with a 320,000 SF build-to-suit for General Mills. A 442,000 SF spec building followed, aimed at fulfilling growing tenant demands in Milwaukee. Kenco Logistics seized the opportunity midway through construction, leasing the entire building due to its strategic location between their main Wisconsin plants. Overcoming challenges related to future expandability and financial market volatility, the deal solidified the area’s status as a flourishing industrial hub.
Baird HQ Lease Renewal & Expansion – 2023
Located in the iconic U.S. Bank Center in Downtown Milwaukee, financial services firm Baird was aiming to expand their international headquarters footprint. Cushman & Wakefield | Boerke’s Office Team negotiated on behalf of the building owner, as Baird renewed their lease long-term and successfully expanded within the tower. Valuation of new building signage was included in the deal, as Baird’s logo will now be visible at the peak of Milwaukee’s skyline, signaling the firm’s continued commitment to the Milwaukee region.
Strategic Sale-Leaseback in Urban Infill Location – 2025
Stellantis | FCA, a global automotive leader, sought to execute a short-term sale-leaseback of its legacy 20th-century parts fulfillment center in Milwaukee’s Bayview neighborhood. While the 44-acre urban infill site presented an exceptional redevelopment opportunity, Stellantis required a highly qualified industrial investor capable of executing within a condensed timeline.
Leveraging deep market intelligence and a targeted sales strategy, the Cushman & Wakefield | Boerke Industrial Team sourced multiple competitive offers within 30 days. Through rigorous vetting and complex negotiations, our team delivered a successful transaction that aligned with Stellantis’ operational and financial objectives.
Madison
As the State Capitol of Wisconsin, Madison’s economic significance lies in its reputation as an innovation and knowledge hub. With the University of Wisconsin-Madison and research institutions driving growth, the region thrives in industries like biotechnology, healthcare, software development, and advanced manufacturing. The foundation of academia attracts diverse businesses, making Madison an appealing destination for startups and established companies. Beyond its economic prowess, Madison’s vibrant cultural scene, from bustling farmers’ markets to stunning lakeside views, captivates both residents and businesses.
Strategically positioned at the crossroads of major transportation routes, Madison offers convenient connectivity to regional and national markets. Supported by robust infrastructure, including an expanding airport and efficient highways, businesses find an accessible and efficient ecosystem that fosters growth.
In 2020, Cushman & Wakefield | Boerke proudly opened a regional office in Madison, expanding our network of clients and business partners in one of Wisconsin’s largest real estate markets. Our expertise empowers businesses to make informed decisions and unlock Madison’s boundless potential.
Madison Market Insights
Success Stories
Former Mattel Campus – 2021-2023
In 2021, Cushman & Wakefield | Boerke presented a proposal to secure the disposition task for Mattel’s Middleton campus, which was successfully sold in May of 2022. Within six months of the initial sale, Cushman & Wakefield | Boerke successfully leased the full 524,000 SF facility to four industrial users, boosting employment opportunities in Middleton. Subsequently, Cushman & Wakefield | Boerke guided the new owner in an off-market transaction, selling the assets once again to a new investor. These transactions showcased Cushman & Wakefield | Boerke’s expertise in connecting with buyers, filling space in a tight market, and turning job losses into gains for local communities.
Tekni-Plex / HSA Spec Development – 2021-2023
In 2021, Cushman & Wakefield | Boerke began searching for a medical manufacturing facility to support Tekni-Plex’s Wisconsin expansion, with eventual selection of HSA Commercial Real Estate’s proposed speculative industrial building in Madison. Negotiations began, but Tekni-Plex later increased the required space needed, leading to a creative site plan adjustment by the landlord. In 2022, Tekni-Plex executed the initial lease, with expansion approvals expected in early 2023. Taking a calculated risk, the developer constructed the full 200,000 SF building and was rewarded when Tekni-Plex committed to leasing the remaining square footage in early 2023, fully leasing the building before construction started.
Long-Term Lease Strengthens Madison Industrial Market – 2025
Crown Equipment Corporation has secured 46,561 SF on a 10-year lease at 3204 Ohmeda Drive, Madison, WI. This space is part of Phase II of a premier development by HSA Commercial Real Estate. Cushman & Wakefield | Boerke proudly represented the landlord, HSA, in this transaction, further solidifying the property’s position as a top-tier industrial destination in the region.